Building Materials and Decoration: Furniture surface lamination, paint-free doors, floor films, wall decoration (about 60% of PVC applications)
Packaging and Printing: Shrink labels (accounting for 15%–20% of the label market), beverage bottle labels, liquor caps, gift packaging
Card Manufacturing and Identification: Protective lamination films for membership cards, IC cards, and ID cards
Home Protection: Transparent self-adhesive protective films for tabletops, engineered stone surfaces, and cabinet doors; oil-resistant, heat-resistant, and easy to cut
Car Color Modification: Although less durable than TPU, it is still used for short-term personalized car color changes due to its low price and rich colors
Industry Trends and Challenges
Accelerated Green Transformation: Influenced by the EU Single-Use Plastics Directive and China's 14th Five-Year Plan plastic management policies, the usage of environmentally-friendly plasticizers (such as DINCH, TOTM) rose from 19% in 2021 to 34% in 2025 and is expected to exceed 40% in 2026.
Recycling Systems Need Improvement: The actual recycling rate of PVC in China is less than 35%; recycled material can be mixed up to 30%, but full lifecycle carbon management remains a shortcoming.
Competition from Alternative Materials: Chlorine-free materials such as PETG and OPS are accelerating their penetration in the European and American markets, especially in the fast-moving consumer goods packaging sector.